One group. One exclusive drop. Made your way.

Bring together an association, organization, region, operator group or other community to create a special merchandise release available for a limited time.

Choose an existing branded product or work with us to develop something completely custom. Operator Goods Co. manages the entire program: from product selection and order collection through customization, production and delivery.

A row of matching navy quarter-zips, each embroidered with the group crest and a different town name on the cuff.

Two ways to create your drop

An LG-branded YETI tumbler, cap and speaker on a worktable, each also carrying the Your Company mark, beside a spec sheet and Pantone chips.

Customize a branded product

Start with apparel, drinkware, travel gear, technology, recognition items or other products from our available brand and supplier network. We'll help your group select the right products and create a coordinated branded collection.

A custom waxed canvas tote with a woven crest label beside its printed kraft box.

Develop something completely custom

Have an idea that doesn't already exist? We can help develop an exclusive product specifically for your group, from the initial concept and materials to packaging, production and delivery.

How a group drop works

  1. Bring the group together

    An association, organization, region or operator group identifies an opportunity for a coordinated merchandise release.

  2. Create the collection

    We help select existing products or develop a completely custom item based on the group's goals, audience, budget and timeline.

  3. Open the pre-sale window

    The collection is made available for a defined ordering period. Participating businesses place and pay for their orders before the window closes.

  4. Produce and personalize

    Once the ordering window closes and minimum quantities are confirmed, production begins. Products can remain group-branded or receive additional customization for each participating local business.

  5. Pack and deliver

    Completed orders can be shipped together to a central location, delivered directly to participating businesses or individually packed and distributed according to the program.

Group identity. Local personality.

Every participant can receive the same core product while adding its own local identity, such as an operator name, organization, market, location or approved logo.

The result is a coordinated group program that still feels personal to every participating business.

Three matching navy caps with the same crest on the front and a different town name stitched on the side.

Why the drop model works

  • Access better group-order quantities
  • Create products that may not be practical for one location alone
  • Confirm demand before production begins
  • Reduce inventory risk and excess merchandise
  • Give every participant a clear order deadline
  • Coordinate production, customization and delivery through one partner
  • Create excitement through limited availability and exclusivity